Our Leadership Team


Dave Hardy – Founder & CEO

A former Account Executive, Dave began his media career in radio in the Sacramento area in 1998 and moved to Comcast Spotlight in 2000.

He founded ShowSeeker in 2001 envisioning a superior way of identifying, finding and selling programming at a higher premium. ShowSeeker sought to assist sales teams and advertisers in reaching customers most likely to buy their products and services.

Dave is responsible for overseeing long-term strategic direction, driving revenue, and pursuing partnership opportunities.


Barbara Thomsen – VP of Operations

Barbara began her media career as an in-house buyer for a Dodge dealership in Sacramento. She served 10 years with Comcast Spotlight as an AE, LSM, and GSM and an additional 2 years with Cox Media as a General Manager.

Barb joined ShowSeeker in 2008 and was elevated to VP of Operations in 2018. She now oversees day-to-day operations and customer support for the company. Working with all departments within ShowSeeker, she ensures that the platform is meeting user needs.


Mark Elmasri – Chief Technology Officer

Mark is the original architect of the first ShowSeeker Search platform as well as the company’s first mobile application.

He now leads a continually growing development team and oversees all engineering efforts for the company as well as system design and cloud-based strategies.


Emily Jewell – Account Director

Emily maintains over 18 years in Sales and Product Management in the advertising industry. Over the past 2 years, Emily served as an Account Director for Strata and FreeWheel.

Joining ShowSeeker in 2018, Emily is responsible for strengthening current partnerships and driving new revenue. She oversees contract negotiations and is responsible for promoting the platform roadmap.


Steve Falk – Sr. Solutions Architect

Steve joined CCMS in 1990 where he co-authored Ad Manager 20/20 and Novar. At CCMS, Steve was promoted to the role of CTO. He also led development at Broadway Systems. 

Steve now oversees the ShowSeeker Order Manager efforts and the integration with all other 3rd party systems.