When inefficiency becomes the default, we start to devalue the ad sales process. Workarounds become routine, and fragmented systems become accepted.

From the beginning, we’ve pushed back and have strived for a more unified approach to campaign management. As we built Pilot®, we made deliberate decisions to bring the workflows that belong together into a single platform. From Programming to Research, to combined proposals, each integration and feature is designed to reduce friction and make work easier.

Our next chapter follows these same principles. As we step into what’s next, we’re expanding our product suite by bringing creative management directly into the OMS and enabling teams to manage campaigns from end to end across a connected solution. The time to streamline ad ops is now, and this is how we’re tackling the ask.

Better Together

Earlier this year, we joined forces with Innovar Solutions, adopting their platforms for creative and media management. As we began working with the technology, our first priority was to evaluate how it was being used and where it could be strengthened. From an efficiency standpoint, we immediately knew creative management needed to move into the OMS itself.

Historically, creative has been segmented from order management, largely due to the limitations in legacy traffic systems and the integrations that surround them. While the creative product we stepped into represents meaningful progress, we see an opportunity to take it further.

We are now actively working to bring creative management directly into the order, embedding it within the OMS while thoughtfully preserving its modular strength as a standalone solution. The goal isn’t to collapse functionality, but to connect it more intelligently.

From there, we’re turning our attention to media management. While it’s closely connected to creative, the workflows and the teams responsible for them are different, so the processes fall outside of order management. Our focus is to modernize the application and migrate it to a cloud-based environment that enables easier deployment, more consistent updates, and greater flexibility over time.

Combined with the Pilot OMS and our product, Breaks, this work brings us closer to a fully connected product suite. By removing unnecessary separation, we create a foundation for more streamlined workflows and measurable operational gains.

Increased Efficiency

At its core, efficiency means giving teams the ability to manage campaigns with as few touch points as possible. From here, we intend to move in the direction of more automation and decisions based on simplification. As the industry’s only true single OMS, we will continue to evolve, expanding Pilot's capabilities to support more products and manage a broader range of workflows. At the same time, we’re deepening API connectivity and integrations so Pilot fits naturally within the systems teams already rely on.

Organizations have to think strategically about the technology they choose and whether it’s built to advance alongside them. That’s why we’re continuing to invest in innovation across Pilot, including:

• Workflow Automation that reduces touch points and routine tasks through rule-based actions. This includes automating agency workflows and advancements in AI in creative management.
• Simplification that streamlines workflows, reduces clicks, and prioritizes integration.
• Convergence focused on handling linear and digital workflows in a single system.

The current state of Pilot has set a solid foundation, but there is still more to do. We’ll continue to evolve the platform while keeping our core ideas in mind and remaining flexible enough to support expanding workflows, new products, and changing industry demands.