Michelle Pannell

Michelle's career spans over 20 years in sales and marketing roles, focusing on translating complex technical information into relatable messages suitable for clients and sales teams. In her role as ShowSeeker’s Director of Customer Success, Michelle oversees our Client Services, Marketing, and Research teams, while working closely with Sales and Product leadership. Before joining ShowSeeker, Michelle served as the Senior Director of Marketing at Altice USA’s a4 Advertising, where she honed her skills in go-to-market strategy, product marketing, and sales enablement, among others. Before that, she held pivotal roles at Suddenlink Media, including Director of Sales & Marketing, where she developed the company’s digital advertising product portfolio, launched the cable ad industry’s first customer experience program, and optimized workflows to drive sales and operational performance.